COOKIE POLICY
The full policy statement concerning cookies installed on the www.zegna.uk website (hereinafter the "Website") is set out below.
WHAT COOKIES ARE AND WHAT THEY ARE USED FOR
A cookie is a small quantity of data that, in the form of an anonymous unique code, is sent by a web server to the user's browser and stored on the hard drive of the user's device (computer, smartphone and/or tablet). Cookies can be used either to enable the correct use of a website (technical cookies), or to check the preferences expressed by a user when surfing the Internet, in order to offer them advertising messages in accordance with their preferences (profiling cookies).
Cookies can be stored on a device permanently and have a variable duration (permanent cookies), disappear when you close your browser, or have a limited duration (session cookies). Cookies may be installed by the Website you are visiting (first-party cookies ) or can be installed by other websites (third-party cookies).
In addition to cookies, other tracking technologies may be used, such as:
Tracking pixels and web beacons: small invisible images embedded in web pages that collect information when the page is loaded to monitor user activity
Event APIs: tools for sending events and user behaviour data from servers to platforms (Meta and Google)
Cookieless Pings: signals sent to Google servers that report user activity and consent status (functional information), without relying on cookies
TYPES OF COOKIES AND TRACKING TOOLS USED ON THIS SITE AND THEIR PURPOSES
This Website uses the following cookies and tracking tools:
Technical cookies
These cookies enable the Website to function properly and allow content to be displayed in the language and for the market of the user's first access. They are able to recognise which country you are connecting from and act in such a way that, each time you visit the Website, you are automatically directed to the version for your country. They also allow you to create an account, log in and manage orders. If a user has registered, thanks to cookies, the Website will be able to recognise them when they access the services offered to registered users. These cookies will recognise purchases made on the Website via an affiliated or partner site, so that obligations to partner sites can be fulfilled. These cookies are necessary for the functioning of the Website.
Analytical Cookies
Analytical cookies enable statistical analysis of how users browse on the Website. These cookies, configured by Zegna, only allow the tracking of anonymous IP addresses (with part of the code remaining untraced). They do not enable any identification of the user or collect anonymous data. User consent is therefore not required for anonymous analytical cookies, as they do not collect any personal data and are comparable to technical cookies.
First-party and third-party profiling cookies and trackers
The Website uses cookies and profiling tracers, through which it is possible to note the preferences and habits detected during each visit and therefore create profiles and/or complete the user's profile already present in our databases, enabling us to send messages to users that are more in line with their preferences and interests.
Third-party cookies are used by third-party companies. They enable the display of advertising banners on other affiliated sites (retargeting), showing the latest products that have been displayed on our Website. While you browse the Site, these cookies are also used to show products that may be of interest, or similar to those you have previously looked at, based on your browsing history.
These cookies also include tracking tools, including Pixels, Tags and Pings belonging to third parties, including:
- Meta (Event pixels and APIs) that enable analysis of conversions in aggregate to measure the effectiveness of marketing campaigns on a social platform and send targeted advertising messages (based on a specific consent collected by Meta as the owner). Upon express consent, browsing data, conversion data (purchases made following advertising messages received) and data such as hash-protected email (which cannot be read without a decryption key) will be sent to Meta for the purposes indicated. This can only take place with additional marketing and profiling consent received by Zegna. Aggregated data collected by the pixel, which may be processed in non-European countries (including the United States of America), can be stored for up to 90 days. Non-aggregated data can be stored for up to 48 hours. For further information on the processing of data by Meta, consult its privacy policy at the following link (https://www.facebook.com/privacy/policy);
- Google (Consent Mode and Advanced Conversions Tags) enable the analysis of conversions in aggregate, measure the effectiveness of marketing campaigns on the platform, and send targeted advertising messages (based on specific consent collected by Google as the owner). The data may also be used by Google for fraud prevention. Upon express consent, browsing data, conversion data (purchases made as a result of advertising messages received) and data entered in the Zegna account creation form (which cannot be read without a decryption key) will be sent to Google for the purposes indicated. This can only take place if further marketing and profiling consents are received by Zegna. Aggregated data, which may be processed in non-European countries (including the United States of America), can be stored for up to 90 days. Non-aggregated data can be stored for up to 20 days. For further information on the processing of data by Google, consult its privacy policy at the following link (https://business.safety.google/privacy/)
To consult the cookie policy of our partners:
THE CHARACTERISTICS OF THE COOKIES USED ON THE WEBSITE ARE DESCRIBED IN THE TABLE BELOW:
LEGAL BASIS FOR THE USE OF COOKIES
When any page on the Website is annexed, a banner appears with a brief cookie policy statement. Through the banner, you are free to provide your personal data for profiling and marketing purposes. The legal basis for this processing arises from the consent given as indicated in the relevant banner on the Website. Refusal to give consent does not have any consequences for the use of the Website (other than not receiving further purchase suggestions).
For technical cookies, consent is not necessary as the processing takes place on the basis of the legitimate interest of the owner in making the Website easier to browse and use.
METHODS OF PROCESSING
Your personal data will be processed by automated means for as long as is strictly necessary to achieve the purposes for which the data was collected. Specific technical and organisational security measures have been adopted to prevent data loss, unlawful or incorrect use, and unauthorised access.
DATA CONTROLLER
The controller of data collected through cookies is EZ Service S.r.l., with registered office at Viale Roma 99/100, 13835 Valdilana (Biella), Italy. If you have any questions regarding the protection of personal data, you can contact the Data Protection Officer at the following email address: privacy@zegna.com.
SCOPE OF KNOWABILITY, TRANSFER AND DISSEMINATION OF DATA
TRANSFER AND DISSEMINATION OF DATA AND PERSONS WITH KNOWLEDGE OF THE DATA
The data obtained by cookies will or may be known to the following persons or entities:
- employees and contract staff of the data controller acting as persons authorised to give effect to the data processing; and
- technical and organisational service providers acting as data processors
- third party business partners, as indicated above.
We may transfer data obtained from the use of cookies abroad, including to countries outside the EU and to multi-territory companies, subject to appropriate protections and defences (where the transfer is to countries not vetted for adequacy, contractual instruments, such as the European Standard Contractual Clauses, are used, in accordance with the applicable legislation). For detailed information on the exact location of the data, please write to the data controller at privacy@zegna.com.
The data will not be disclosed to the public in any way.
USER RIGHTS
At any time, users may request and obtain the deletion, transformation into anonymous form, copying, updating, rectification or supplement of their data. Furthermore, users may at any time object to the processing of their personal data for commercial and marketing purposes and object, on legitimate grounds, to the processing of personal data for other purposes. They may also request the limitation of the processing concerning them and - where possible - exercise their right to data portability. Users may also revoke previously given consent.
To assert your rights, in addition to the measures described above, you can send a written communication to the Data Controller’s office indicated above, or write an email to the following address: privacy@zegna.com
Finally, you are reminded that you can file a complaint with the Supervisory Authority [the Italian Data Protection Authority].
RIGHT OF THE USER TO OBJECT TO OR MODIFY COOKIES
Browser
You can prevent the storing of cookies on your hard drive by configuring your browser to disable cookies. The methods for doing so offered by the main browsers are as follows:
However, some functions of the web pages may not be executed correctly.
Third-Party Cookies
For information on the methods of disabling third-party cookies, click on the links in the "Further information" column of the table above, which contains a list of cookies.
For further information on cookies and to manage preferences on third-party profiling cookies, visit http://www.youronlinechoices.com. Once on the website, by accessing the "Your choices" area you can view the list of third-party companies, our partners, that install cookies on our site (Company), check the presence and activity status of the installed cookie (Status) and manage consent selectively (On/Off). By expanding the dedicated item (Info) for each company, you can access more information about the company and access the specific privacy and cookie policy via link.
Banner
You can choose to accept only technical cookies, accept all cookies, or manage your preferences with respect to cookies via the cookie policy banner on the Website. Decisions made with reference to cookies will be recorded in a specific "technical cookie".
The banner, through which it is possible to accept technical cookies only, to accept all cookies, or to manage your preferences for cookies, will not be shown again for at least 6 months after it was last displayed; except in cases where (i) the conditions of processing have changed, (ii) browsing takes place anonymously, (iii) cookies are deleted from the device, by the methods indicated below, or (iv) access is gained from different devices.
Furthermore, it is always possible to express or change your cookie preferences by accessing the relevant page of the Website via the following link: click here.
