Ermenegildo Zegna was born in 1892 in Trivero, a small town nestled in the Alpine foothills of northern Italy. This is where he built his Wool Mill and created Oasi Zegna, a 100 km² natural territory.​​

Fulfilling a Dream

When Ermenegildo Zegna established his own textile company, he envisaged a brand that would combine the best of Italian craftsmanship and luxury with a desire to create exceptional fabrics. Over the next three decades, Ermenegildo Zegna’s industrial merits were met with great acclaim. The quality of ZEGNA’s fabrics gained global recognition, cementing the business’ premiere status within the Italian textile sector – a legacy that continues to this day.​ In addition to his commercial successes, he was committed to creating prosperity for the people, and harmony between industry and nature in Trivero.

Vintage photo of Ermenegildo Zegna, founder of the ZEGNA brand, in Oasi Zegna, the natural territory in the Italian Alps.

Il Conte

Our Founder achieved a significant milestone in his life when he was awarded the noble title of Count of Monte Rubello, underscoring his status as a visionary entrepreneur and philanthropist. This honour not only recognised his contribution to the textile industry, but his commitment to excellence and service to his country.

Zegna family crest: a heraldic shield with three stars above a lion, topped by a crown and a bird. A banner below reads, 'IN VIGILANTIA SECURITAS'.

Our Legacy

Our Founder’s dream for tomorrow has been nurtured by subsequent generations who have worked in harmony with nature to protect and preserve what is now a thriving ecosystem. Today, ZEGNA’s collections continue to be inspired by his legacy, including our new icon – Il Conte jacket.

Top view of the natural landscape of Oasi Zegna.

OASI CASHMERE

Esteemed Global Ambassador Mads Mikkelsen returns to Oasi Zegna, immersing himself in the serene surroundings of the home of our values. He lives the ZEGNA legacy with the new Il Conte jacket, presented as part of our Oasi Cashmere collection.

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Actor Mads Mikkelsen showcases a fall/winter 2024 ZEGNA ensemble with the Il Conte jacket, complemented by a matching shirt and roll-neck sweater.