ZEGNA has been named the official curator of the Piazza Duomo’s iconic flowerbeds for the next three years. Head to the heart of Milan’s historic district and discover a curation of lush planting inspired by the flora of Oasi Zegna natural territory.
Piazza Duomo (Italy) with new flowerbeds curated by ZEGNA.
Piazza Duomo (Italy) with new flowerbeds curated by ZEGNA.

FROM SKETCH TO REALITY

There are over 100 diverse botanical species in Oasi Zegna. With this in mind, we carefully selected plants from our natural territory, including 44 camphors and 18 rhododendrons, to ensure they flourish at Piazza Duomo.
Renewed flowerbeds in Piazza Duomo, Milan, sponsored by ZEGNA.
Close-up view of flowerbeds in Piazza Duomo, Milan, renewed by ZEGNA.
Piazza Duomo's flowerbeds in Milan, renewed and maintained by ZEGNA.

 

 

Illustration showing the connections between Zegna's Founder, craftsmanship and Oasi Zegna in Piedmont.
"Born in Oasi Zegna" book with black cover and orange symbol in the center.

BORN IN OASI ZEGNA

We bring the pages of the Born In Oasi Zegna Book to life through an immersive digital experience. From our forward-thinking Founder to the beginning of our compelling story, learn more about ZEGNA's dedication to quality.
Start the Experience
Missed out on the immersive experiences we placed around Milan? Enjoy the highlights from the launch of our Born In Oasi Zegna Book at Milan Design Week 2024.

DISCOVER THE RELATED STORIES

Black and white image of Ermenegildo Zegna, founder of the ZEGNA brand.

OUR STORY

A pile of vibrant orange cashmere fibers arranged neatly against a black background.

ROAD TO TRACEABILITY

Landscape with green hills of Oasi Zegna in the Biellese Alps in Piedmont.

REFORESTATION EFFORTS